Big Data isn’t yet another SEO term. That is, every day we make enormous quantities of online info. You wonder, for example, how many searches are made every day by users? 5.5 trillion searches are made every day on search engines by users all around the world
We upload 69 million images, 5.9 billion videos, make 272 million calls from Skype, and send 223 million emails. It is 2.5 quintillion bytes generated every day after it is converted into bytes.
What are the impacts of big data on SEO?
This is not shocking that the data of the planet are predicted to exceed 163 zettabytes by 2025 in view of these estimates. And for SEO experts, what does that mean?
The solution is clear. We exist in this Zettabyte era and it’s no longer possible to develop an SEO campaign on guesses.
Data science lets you gain intuitive insights into your online business, define techniques that work, and plan in the future based on the evidence.
Let us now see how Big Data will make the optimization strategies tactically strategic.
Data from social networks are influencing searches
If the number of social media users continues to rise, these sites have become real gold mines for large-scale data. There are more than 321 million active users on Twitter, 1 trillion users on Instagram, and 1.32 trillion users on Facebook.
Searchers are now searching through these platforms, finding answers to some questions, and discussing the brand experience. Therefore, it is time to see the online search goes far beyond Google, Yahoo, or Bing. In fact, every web tool, from social networks to Q&A pages, acts as an all-round search engine. This has also been emphasized by several experts.
This means that digital marketers have to boost their SEO activities by maximizing the reach of these platforms. Such networks can be used systematically as a rich chest of long-tail keywords that provide fascinating insights into consumer desires, grievances, and habits.
Analysis of data on multi-channels
There should be no distinction between the different elements of SEO. For example, traffic can be a vanity metric if compared to conversion KPIs and user engagement. Your organic rankings do rely on various variables, from your site’s technological problems to your backlink portfolio.
This is why your goal is to look at the bigger picture and consider the link between different SEO components.
This means investing in and collecting the data from many SEO analytics tools. So this is precisely where analysis of data across networks takes place. The marketer should invest in insightful reporting applications, where all methods are under one umbrella, instead of monitoring their success metrics on each tool.
You should access the data from a robust dashboard by centralizing them. Analytical reporting is an effective way of gaining insight into the whole performance of your SEO campaign from the most suited channels to the detailed analysis of customer browsing paths.
Simplified data processing method
SEO specialists face one of the biggest problems with handling manual work. Take a link building example. Since backlinks are among Google’s biggest signals, our goal remains to create high-quality inbound links.
Nevertheless, promoters must perform sound analysis to create a connection on an authoritative website.
You have to do some extensive work first, list the bloggers and, eventually, check their e-mail addresses. When you do so manually, you take plenty of time to stop focusing on the innovative facets of the link building process, such as choosing the best web targeting and linking building approach. This SEO agency advises that you choose the right backlink tactics, as poor strategies will induce a penalty that will influence your rankings.
Luckily, you can simplify this method with automatic link building software. They may make prospecting links for you, remove any poor or irrelevant links and even automatically scrape Google search results.
Another issue specific to a blogger and his readers are getting a relevant topic to create content. The right selection of resources can be used to achieve that too.
Google Trends, for instance, will help you assess a certain subject’s popularity by choosing the time zone, method of search, desired place, and category. You may also equate two keywords or select the most important topics and questions with your search keywords.
One fantastic content generation tool is BuzzSumo. All you have to do is type a keyword and it lists the related topics that are currently being covered on various social media platforms. This allows you to see how users interact with content on various channels, monitor backlinks, and see who posted it.
The content becomes more measurable online
The concept behind information commercialization is to allow more committed and natural use of your imagination to display such details. In other words, the content you generate will be crawled, indexed, downloaded, and distributed by Google for the right people.
Now, search engines are smarter and as they put their pages, they do not just follow the keywords. The quality and user-friendliness of the content is more a function of several variables and how it satisfies the purpose of the search engine. In order to provide users with relevant and meaningful search results, Google processes each piece of information into quantifiable data, apart from the semantical observation.
As digital marketers, we will keep up with the rapidly growing learning curve of Google. You can achieve a deeper understanding of its success by analyzing the material as quantifiable knowledge and evaluating it. Above everything, you should make improvements and sync them with the user expectations of your content and keyword optimization approach.
All in all
Big data offers a better vision of our SEO campaigns. This allows us to keep up with current developments, to recognize what works, and to focus on knowledgeable SEOs. First of all, you will be able to create content that represents your target audiences and build deeper links with them through their alignment with your artistic talents.
As mentioned above, use a set of tools to drive your SEO. These tools are developed to make you more productive and achieve more in less time. There are hundreds of free tools available on the internet if you are not interested in paid ones yet. Grab some of the best tools and start working with them.