Compiling visits to your website is always crucial. But there are some cases in which it is even more crucial because of its business model. If you have an online business, for example, your lead generation might be greatly developed from your website.

7 Signs It’s Time to Talk to an SEO agency

For this reason, you should be aware of the signs that tell you when it’s time to hire an SEO agency. Here are 7 signs that it’s time to talk to an SEO agency.

• You’ve Never Spotted Your Site in Search Results

It’s not unique for any business owner to make lots of inquiries every day relating to their business. This results in some keyword crossover, where you’re searching for information with a direct connection to your business.

You should see your site come up sometime as you search for some specific key words during your research. If not, it means your website is not visible. Which implies no one is discovering your site, and your traffic is low. Meanwhile, get the best Portland Local Seo services here.

• You’re Don’t Know How to Analyze Performance

Not being able to spot your site is a helpful indication that your SEO isn’t top-notch. It can give a good sense of which keywords are working and which of them aren’t.

However, it’s anecdotal in the sense that you’re just relying on your own feedback to inform your opinion. A more accurate means of ruling on the site’s performance is to use analytical tools, like Google Analytics, to see what’s working and what isn’t.

An SEO consultant will start here, to undertake a detailed analysis of your current strategy. They’ll save parts that are working, and improve the pieces that are letting you down.

• You Don’t Know Which Keywords to Pick

It’s quite easy to choose keywords. It’s hard to find the right keywords to use.

Tools like Google Adwords Keyword Planner can give you an idea of how many people are using certain search terms. There are many other free tools available. But it’s harder to say whether it’s worth pitching in yourself on each term in your SEO strategy.

• PPC Isn’t Working

PPC (Pay per Click) can be a viable ally to a solid SEO strategy, and it is possible to compete in this arena even if you’re a smaller firm.

However, if you run a very small firm PPC could still be out of your budget. Or, having tried it in the past, you might find that it doesn’t deliver great results in your sector. 

•  The User Funnel is a Dustbowl

Are people entering and bouncing straight out of your site without halting? Is anyone getting far down your deserted user funnel?

SEO consultants don’t need to stop once they’ve helped to get people onto your site. They can help you optimize landing pages to drive users further into the site to make a purchase.

• Expanding Beyond a Local Audience

After expanding beyond your local audience, this is a critical time to at least consult with an SEO agency because you need to know exactly what the competition looks like and what kind of investment it will take to carve out a niche in an established industry. Can you take your reputation in the local community and translate it into the wider market? When you consult with an SEO company, you can discuss the potential here, look at the competition for lucrative keywords, and develop a plan based on current search engine trends.

•  You’re Getting a New Website

Making the move to a new website with a new user experience and modern designs can make your website more attractive to visitors. However, if the change of website comes with new updates that you don’t understand as a business owner and those updates will affect visitations and engagements you will need to consult an SEO agency immediately.