Search Engine Optimization is one of the most important aspects of digital marketing. It’s also one of the key factors in a website’s popularity. The goal of SEO is to make the site “more visible” to search engines like Google, for example. To do so, experts adjust the content and back-end part of the pages to become more appealing to search algorithms.
The Importance Of SEO Auditing Services
To realize what’s needed to be changed, replaced, or removed, a SEO site audit must be held. But what is a SEO audit? Well, think of it as bringing your car to the repair shop. To repair and upgrade something, first, every single detail should be diagnosed. It just provides a clear understanding of what can and can’t be done.
Of course, every website owner can do it themselves. But no matter how many guides they read and teaching videos – watch, it’s impossible to fully analyze everything due to the lack of experience and deep knowledge.
That’s the reason most companies choose SEO auditing services for this matter. Most of them have been on the market for a while, which means that they have the experience and know expert techniques.
However, their services come with a price. In this article, we’ll try to prove that a good website audit service is absolutely worth the expense. Moreover, it will increase the profits in the long run.
What Does it Analyze?
The first and the most important advantage of such an audit is that it gives you a full image of the website’s SEO aspects. These are:
- quality of content
- connections with socials
- advertisements and dedicated services (Google Ads, Facebook Ads)
- bugs and issues
- client-side interaction issues
All of these are thoroughly diagnosed during a website audit to provide customers with the most detailed and precise reports.
Acknowledging all the issues, poorly made parts as well as optimization potential is crucial for effective SEO strategies. Also, it gives you an understanding of the quality of each aspect of your site. Even if you won’t use all the recommended marketing strategies and such, you’ll know where the potential issues may occur and what to do with them.
This is precious knowledge on its own, which can be used in the future. Also, knowing how everything works gives you the ability to adjust some parts yourself as now, you know where to start and what to do. But still, it’s better to trust this matter to professionals.
Does It Check the Technical Aspects?
Yes, it does. Moreover, a good SEO audit will analyze the whole back- and front-end parts of your project. The reason it’s included is simple – the performance of the pages greatly impacts their visibility and relevance. That means, poorly optimized sites are less likely to appear on the first page of search results.
Even if it does, it won’t stay there for long. Users will always prefer a fast and responsive page over a long-loading and unresponsive one. And after the search engine “realizes” that the pages are written poorly, they will no longer show up, providing you with almost zero traffic and revenue.
Let’s look at it from a different perspective. What are all the expenses on digital marketing and SEO worth if the code is unoptimized and barely works? That’s why SEO audits always include the technical aspect check. Without it, no matter how much money you dump into marketing, it won’t give you stable revenue.
Services themselves are interested in analyzing and improving the site’s performance. That’s because as said before, marketing is worthless without fixing the back-end issues. And that, in its turn, devalues their work.
What Does It Even Do?
Think about it as a successful foundation for SEO strategies in the future. All of them involve such basic things as keywords, tags, backlinks, etc. To utilize them the right way and ensure maximum efficiency, the professionals need to analyze the environment first.
They need to understand what parts can be upgraded and how particularly it can be done. Let’s take keywords as an example. They can be represented by a single word, a combination of them, or even a whole sentence. They’re kind of magnets that attract the search engine since the engines use them to determine the relevance of the page.
So, to come up with the right keywords, place them into the right spots and determine their frequency, one must understand where it’s even possible. Are there posts where they can be implemented? Do posts need to be created at all? Can they be placed in specific parts of the page?
All that needs to be done only for a single basic aspect – keywords. Now think about dozens of other ones, each being different and having tons of intricate details that must be taken into consideration. The success of SEO lies in all these seemingly unimportant things.
That’s why SEO audit services exist in the first place. They know what to analyze, how to do it, how to use this knowledge while maintaining top-level quality during all processes. It can’t be learned on purpose, it only comes with years of experience and practice.
How Often Should You Do it?
It depends on the size of the business. For example, a small educational website doesn’t need to have audits as often as a huge international online casino. But the rule is to always have it done before starting any processes regarding SEO or digital marketing in general. In the best-case scenario, it’s done before even making the website public.
After the first one, it is recommended to do an audit every quarter. But as said before, not every project requires it that often. Counter-wise, some businesses may need monthly audits.
So, an SEO audit is kind of the ultimate answer to all the questions about your own website. It diagnoses every single part of it to provide you with countless new opportunities that can be only revealed upon a deep analysis. Do it as early as you can, and you’ll see how many aspects can be improved to maximize efficiency and gain more profits.