2021 is around the corner, and amid the global pandemic, lives have all returned to normalcy. While surely things have changed a lot, a greater number of people have started focusing on their hygiene than ever before. However, one thing that rocked in 2020 was SEO. Search Engine Optimization, or SEO, as commonly known as, is the art of ranking your website first on Google’s search engine results.
So here is the guide to what are some of the emerging trends that you need to watch out for in 2021.
BERT To Bring User-Focused Content
In 2019, Google announced updates in its algorithm that introduced the world with the BERT algorithm. The announcement created many buzzes as any update does, and smart SEOs started looking for ways to optimize for the search engine.
However, all to the vain, these hacks are futile as the traditional keyword searching method is about to vanish. SEO focuses on catering to different devices’ needs, and with the introduction of new devices, things are about change. The BERT algorithm focuses on it and hence could not be ignored at all costs.
Content Will Still Be the King
Google and search engine optimization has always been about content. Your content will help you build relevant links and rank high on the SERP. Content has been laid much more importance as Google look to provide relevant content only. Some of the tips for crafting a high ranking content would include the following:
- Know who your audience is and how or what they intend to search.
- Identify their real problem behind asking a particular question.
- Design the customer journey with content that provides value again and again throughout the journey.
- Keeping on iterating to beat the competition.
Focus will radically shift to E-A-T methodologies
Most individuals are unaware of the EAT methodology. The acronym EAT stands for (Expertise, Authoritativeness, and Trustworthiness). Companies with bad reputations are about to face a hard time to rank on the search page despite all the efforts. On the other hand, people with great customer ratings or websites with great authority will have an unfair advantage and hence could not be ignored at all costs.
On the other hand, the credibility of the authors will be at stake. A global index of authors and their ranking and several other factors would be out for process, and hence ranking of authors will become critical. However, the best digital marketing agency would rank their clients high on their webpage without any sigh.
UX and Technical SEO to Stand Out
Search engines are on the way to slowly become a part of your life, as per the experts in a digital marketing agency in Delhi. The more appealing a site is, the better the user experience is, the better it would rank online. The experts lay paramount importance with the technical SEO and the site loading speed, and the entire experience lies on it.
The process had already begun in the yesteryears with Google optimizing for speed and handheld devices. However, 2021 will be crucial as more people will look forward to major rollouts.
- Focus On Mobile-First SEO
Google has long been searching for ways to optimize mobile-friendly sites. The company anticipated the move early and has been pushing hard to get the desired results. However, experts say for being truly mobile-first, you have to trace back to 2017.
Back in 2017, the websites were built keeping the mobile’s insight. The same needs to be adopted today. Build sites that are mobile-first and lightweight and figure a way out to fit it in larger screens. On the other hand, KPIs (Key Performance Index) play a pivotal role as well.
Figure out which things work best for mobiles on different yardsticks. Also, do not forget to measure traffic and bounce rates and other crucial data to have insights on the same.
Structure Data To Affect Rankings
It is already evident that content is the future. However, the search engines have now moved from query-based search results to smart algorithms that expose the real intent of the content. The search engines are in the process of learning the content of their own. Today bots need to understand how the content is related to the context and how it fits in the website in the entire scenario.
Experts with the knowledge of data are already leveraging the same, and hence one could not ignore them at all costs.
Growing Importance of Knowledge Graph Optimization
Google is increasingly rolling out features that use knowledge graphs, and hence, knowledge graphs would play a critical role in the future. The company has already patented its creation with “quality visits” about visitors who visit a particular business. The most interesting fact –these brick and mortar shops are not online yet. The company will try to incorporate as many entities in the knowledge graph for a better understanding of its offline world.
Know more : ecommerce website design
The world of SEO is evolving at a constant rate, and there is no looking backward to it; companies all across the globe have been trying to leverage organic traffic, but the algorithms keep on becoming more complex again and again. However, experts like the digital marketing agency in Delhi have successfully found the hacks for the updates every possible update and are expected to continue their journey further.