Are you ready to bring your SEO A-game in 2021?
If not, don’t worry. The below guide will tell you everything you need to know about planning your SEO strategy for the year ahead.
From the rise of voice search to adhering to the Google EAT principle, to focusing on longer content, by the time you have finished reading this blog, you will be an SEO expert and more than ready to blow your competition out of the water in 2021 and beyond.
Optimize your site for voice search
The popularity of voice search is growing daily, with more and more households taking advantage of this convenient, time-saving technology. It is estimated that by 2022, 6.4 billion people worldwide will be using voice search.
In terms of how this affects your business, you need to make sure that your site is optimized for voice search so that Google identifies you as the most relevant search to the user’s query.
Ways you can optimize your site for voice search include:
- Using natural-sounding phrasing
- Using long-tail keywords
- Create an FAQ section
Alternatively, you could enlist the help of professional SEO services which will ensure that your business is using the latest SEO techniques and practices to achieve maximum results.
Provide long-form content
You may think that short and sharp content is what both Google and users want from search results. However, statistics show that it is 3,000 word plus articles that get more traffic, with this type of long-form content typically achieving four times more shares and 3.5 times more backlinks.
You still need to ensure that your content is original, high quality and that it is skimmable for readers.
Plus, don’t forget to add in your keywords to maximize your visibility online.
Adhere to the Google EAT principle
As you are probably already aware, Google loves to change its parameters to keep businesses on their toes when it comes to search engine optimization. The Google EAT principle helps them to ensure their searchers are getting the best possible search results for every one of their queries.
EAT stands for expertise, authoritativeness and trustworthiness, and it is the basis upon how Google rank your webpages.
When creating content for your site, always bear the above three qualities in mind, with top tips including:
- Linking to reputable sites
- Backing up claims with statistics
- Using the right type of content such as video or written based on your target audience.
Score a featured snippet
If you are looking for a short cut when it comes to rising in the ranks of Google, then the featured snippet is the way to go. Allowing you to steal significant traffic from your competitors and drive huge amounts of quality traffic to your site, there are several ways that you can get your business in a featured snippet. These include:
- Focus on question-based queries
- Use relevant keywords
- Use long-tail keywords
- Display an FAQ section the end of your articles
As with any SEO strategy, the key is in being willing to adapt and evolve to suit the needs of both searchers and popular search engines such as Google. You need to embrace any new technology, keep on top of keywords research and ensure you track your efforts to see what works and what doesn’t.