Many small local businesses are now considering digitizing their company to some effect, whether this is simply marketing online, using technology within the workplace, or deciding to sell from a digital storefront. When you digitize your business, here are some of the top things that you should be aware of to ensure that your business remains as successful once digitization is complete.
Continue Traditional Marketing Methods
Many companies now solely market their business online, even if they are a small, local business that does not have an online store. For instance, many small businesses have Twitter accounts and Facebook pages that can help to drive people into their shop. However, while digital marketing methods such as local SEO and local directories can be extremely useful to small businesses, this does not mean that the power of traditional marketing methods should be undermined.
At Valpak, they can help to show you the impact of direct mail marketing and how you can combine this with digital marketing for the most effective campaign yet. In the end, your goal is to sustain your loyal customers throughout the changes that you are making, and, depending on your demographic, whichever method of marketing achieves this level of contact is the right option for you.
Stay Cybercrime Aware
While the internet and technology present many positives to small, brick-and-mortar businesses, they can also present many challenges to them. The top problem that the internet can present is cybercrime, which shocking numbers of businesses losing out on money each year. There are many forms that cybercrime can take to attack unprepossessing businesses, and these include phishing and hacking. Cybercrime does not only happen to large companies, and to make sure that your company is safe, you need to take the right preventative measures, such as using security software and encryption on both your website and on your business gadgets.
Know That the Grass is Not Always Greener
However, the most important thing that you need to be aware of is that the grass is not always greener, and while the internet may solve some issues for you, it can also create more. This means that you should only start to use technology if you are prepared and if you believe that it is the best course of action for your business. If you are struggling with these, you should consider hiring an IT expert who can give you advice and solve any issues that you are facing quickly.
Understand the Legalities
The internet is a new form altogether, and this means that there are many new legalities that you need to consider, even if you only use the internet for marketing purposes. These laws are extensive, ranging from those that focus on copyright issues and the use of pictures on your website to data protection for customers when you collect information about them, such as their credit card details. By being aware of the laws that surround technology, you can ensure that you can remain compliant at all times.